Description

Role: Digital Performance Manager Location: Dublin Career Level: 7 - Manager Overview: We are looking for an ambitious, sharp and highly motivated D igital Performance Manager to join our team of world class media consultants on the Media & Marketing Performance Practice at Accenture Song. What interesting work does the team do? The Media & Marketing Performance practice delivers a totally transparent, value oriented, performance driven media offering to clients, while embedding the power of creativity and connections thinking into their approach to media. We work with local and international clients to create business growth by maximising their media investment and helping them regain control of their media function. In practical terms, we work across three strands – media consulting (first party data, ad tech), planning and investment (media strategy, e-commerce, connections planning, investment management) and deployment & buying (digital media buying and optimisation across search, social and programmatic, SEO, reporting & dashboarding, analytics). The role: We are seeking a digital specialist with over 10 years of experience to join the team and lead digital media projects with large clients. This role reports to the Media & Marketing Performance Practice Lead. You will be an expert in using digital media to drive ROI and have particular aptitude in paid search, social and programmatic. Hands on digital buying expertise would be a bonus. Knowledge of or hands on experience with first party data strategy/management and e-commerce would be preferable. You will bring an ambition to this role and constantly be searching for new opportunities to deliver returns for our clients. You will be comfortable with using various tools to analyse data and optimise performance. You should have a strong opinion on how clients can use first party data to transform the way they communicate with customers. This role will be client facing and offers a high level of autonomy, so you must be competent to communicate with clients and able to manage a project end to end. This is a ‘consulting’ role, not an Account Management role, so you must bring a business development mindset and be comfortable coming up with ideas, products and services to help clients get the most from their media spend. In this role you will work closely with the other members of the practice to build a world class media offering. You will have access to the scale, capabilities and media buying power within the wider Accenture Song network. You will also work closely with the other practices helping to embed a performance mentality within the agency. While the role requires an individual who has a high level of experience in digital performance marketing, candidates must also have respect for and some knowledge of broader ‘traditional’ media channels and their role in the media mix. Key Responsibilities: Performance Marketing Strategy & Consulting • Work closely with other agency practices to deliver collaborative, high quality, strategic proposals and manage projects end to end. • Deliver analytical and innovative digital performance thinking, be able to use all key industry tools to drive insight and robust recommendations. • Comfortable building cases for investment or de-investment in both traditional and digital media channels. • Knowledgeable on data strategy and the e-commerce landscape. • Lead multidisciplinary project teams across client engagements. • Promote best practices across digital performance, analytics and consulting delivery. • Foster a culture of collaboration, innovation and continuous learning. Performance Marketing Delivery • Strategise, execute, manage and oversee all digital advertising including PPC, display advertising, remarketing, paid social, SEO and other online advertising channels. • Analyse and report on key performance data, finding real insight in data sets to help drive growth. • Own measurement and tracking requirements for all digital advertising ensuring we can track all stages of the funnel and effectively report on ROI New Business & Practice Growth • Build a strong relationship with mid to senior level clients, creating opportunities to expand the agencies relationship. Find ways for the practice to add value within the wider agency, bringing media and performance value to wider ‘creative’ or ‘strategy’ briefs.
Look for new revenue opportunities based on existing internal and companywide skillset. • Act as a ‘performance marketing’ expert for the agency, adding value where relevant.